The baby shower gift that always lands

September 18, 2026

Buying for a baby who hasn't arrived yet is a guessing game. You don't know the

birth weight, the season they'll be in the size, or whether the parents have

strong feelings about colour. Here's how to remove all three unknowns.

Skip newborn sizes

Everyone buys newborn. New parents end up with a drawer of it, half of which is

outgrown in weeks — sometimes never worn at all.

Give 6-12M or 12-18M instead. It's the size they'll reach for when the

gifts have run dry, and it's the one nobody else thinks to buy.

A gift is judged in the first three seconds, by hand. Bamboo does that work for

you — it feels considerably more expensive than it is, which is why it's our

most-gifted category.

Give the size nobody else buys, in the fabric everyone notices.

You don't know the nursery. A grown-up neutral print sits alongside whatever

the parents have chosen; a strongly themed one competes with it. Neutrals also

photograph well, which matters more than it should — those first photos get

looked at for years.

One romper is a nice gift. A romper with a matching bow, or a two-piece with a

swaddle in the same print, is a *considered* one — and it costs surprisingly

little more. Our Pair with suggestions on each product page are built exactly

for this.

Buy two sizes of the same print — one for now, one for six months' time. The

second one arrives exactly when they've run out of things that fit, and they

will remember who sent it.